How RV Park Valuation Works
RV park valuation starts with one principle: buyers pay for income, not assets. They don't care how nice your office building looks or how much you've invested in landscaping. They care about the cash flow that park generates, month after month.
The valuation method used by 95% of serious buyers is the income approach, which uses three numbers: gross revenue, operating expenses, and a cap rate. When you understand these three components and how they interact, you'll understand how much your park is actually worth in today's market.
The formula is straightforward:
Value = (Gross Revenue - Operating Expenses) ÷ Cap Rate
This produces your Net Operating Income (NOI), which is the foundation of every park valuation. It's not what you take home (that comes after debt service), but rather the property's raw earning power before financing costs.
Louisiana parks operate differently than dry camping parks in Arizona or seasonal parks in Colorado. Your revenue structure, insurance costs, maintenance needs, and buyer expectations all vary by region. Learning what makes Louisiana parks distinctive is step one toward getting an accurate valuation.
TL;DR: Louisiana Valuation Basics
Here's the one-minute version:
NOI is your gross revenue minus operating expenses (before loan payments). In Louisiana, well-managed parks run 35–50% expense ratios; distressed parks run 55–65%.
Cap rates vary by region and reflect buyer demand. New Orleans parks trade at 8–10% caps (lower risk, higher prices). Gulf Coast parks trade at 9–12% (seasonal swings, hurricane insurance). North Louisiana parks trade at 10–13% (lower demand, lower prices).
A sample 40-site park: $307k gross annual revenue (40 sites × $800/month × 80% occupancy) minus $138k in operating expenses leaves $169k NOI. At a 10% cap rate, that park is worth roughly $1.69M.
What kills value: Flood zone designation (15–25% discount), high turnover, low occupancy, poor documentation, or a combination of these.
What builds value: Stable monthly revenue, 50-amp full hookup sites, high occupancy, clean financials, and strategic location. New Orleans area parks command the tightest cap rates and highest multiples because buyer demand is strongest.
The rule: No documentation (tax returns + bank statements for 3 years) = distressed valuation. Clean financials = full market price.
NOI Calculation for Louisiana RV Parks
Your NOI is the line item that matters most. A buyer will scrutinize every dollar on both sides of this equation.
Gross Revenue includes:
- Monthly site rent (full hookup, 50-amp, monthly tenants)
- Transient fees (nightly rates for seasonal/short-term guests)
- Dump station fees
- Laundry machine income
- On-site store or convenience sales
- Event fees (if applicable)
- Propane sales, WiFi premiums, or other ancillary revenue
Operating Expenses include:
- Utilities (water, sewer, electric to common areas; individual meter ratios)
- Property insurance (standard coverage)
- Hurricane insurance ($15–40k annually for coastal parks)
- Real estate property tax
- Maintenance labor and materials
- Management salary or third-party management fees
- Marketing and advertising
- Office expenses and equipment
- Accounting and legal
- Licenses and permits
- Capital reserves (prudent operators budget 5–10% of revenue annually)
Louisiana-specific item: Hurricane insurance is substantial. If your park is in a FEMA Zone A or AE (Gulf Coast, Cajun Country), expect $15–40k per year depending on coverage and building age. This directly reduces NOI and signals to buyers that your risk is higher.
When you calculate NOI, be honest about expenses. Don't exclude items you actually pay for. A buyer will discover them in due diligence—and if the numbers don't match your bank statements and tax returns, your credibility disappears.
Three-year average: Smart buyers average your NOI over three years to smooth seasonal swings and one-off expenses. If 2024 was a flood year or 2025 you replaced the entire water main, they'll normalize those costs. This is why documentation matters so much.
Cajun Country parks often have lower seasonal volatility than Gulf Coast properties, which can support higher cap rates in the buyer's model.
Cap Rates by Louisiana Region
The cap rate is where geography really matters. A buyer's required return (cap rate) depends on the risk profile of that specific park and location.
New Orleans Area (8–10% cap):
- Strongest buyer demand and tourist traffic
- Lowest risk perception
- Access to year-round customers and corporate groups
- High occupancy parks trade at 8–9% caps
- Lower occupancy or older parks trade at 9–10%
- These parks command premium prices
Cajun Country (9–11% cap):
- Cultural tourism and regional draw
- More stable than Gulf Coast (less hurricane exposure)
- Moderate buyer competition
- Well-run parks at 9–10%, average parks at 10–11%
Gulf Coast (9–12% cap):
- Higher hurricane insurance and seasonal volatility
- Beach and water access offset by risk
- Newer parks with full amenities trade at 9–10%
- Older or more exposed parks trade at 11–12%
- FEMA Zone A/AE designation pushes toward the 11–12% range
North Louisiana (10–13% cap):
- Lowest buyer demand and activity
- Fewer competing parks attract regional buyers
- Well-documented parks at 10–11%, average parks at 11–13%
- Remote location limits upside, so cap rates reflect longer hold periods
These cap rates reflect market conditions as of early 2026. They can shift with interest rates, insurance costs, or major storms. If you're valuing your park, use the cap rate that matches your specific location and property condition.
Gulf Coast parks with premium amenities and strong occupancy can command the lower end of their range, but only if documentation and management are clean.
What Adds and Subtracts Value
Not all revenue or expense items carry equal weight in a buyer's eyes.
What adds value:
- 50-amp full hookup sites: These command $2–4 per night premium over 30-amp sites, directly boosting NOI.
- High occupancy: 80%+ occupancy signals good management and location. Every 5-point increase in occupancy percentage is worth roughly 5% more in valuation.
- Stable monthly tenants: Predictable cash flow reduces buyer risk, even if monthly sites offer less upside than nightly rates.
- Young infrastructure: Recent water/sewer/electrical work, paved roads, and modern buildings carry premium values.
- Strategic location: Proximity to I-10, major towns, or tourist attractions increases buyer interest.
- Clean financials: Three years of matching tax returns and bank statements builds confidence.
What subtracts value:
- Flood zone (FEMA A/AE): 15–25% discount due to insurance costs and buyer perception. Many lenders require higher reserves.
- Seasonal reliance: Parks that see 60%+ revenue swings month-to-month are harder to finance and attract lower cap rates.
- Deferred maintenance: Visible aging, rusty infrastructure, or unpaved roads signal future capital costs and reduce value 10–30%.
- Poor documentation: Missing tax returns, no bank statements, or conflicting numbers trigger distressed valuations—often 20–40% below market.
- High monthly tenant concentration: If 80%+ of sites are occupied by long-term residents at fixed rates, buyers see limited upside and pricing power. Estimates vary by buyer, but 20–40% occupancy on month-to-month sites is viewed as more flexible and valuable.
- Single revenue stream: Parks with no laundry, store, or dump fees leave money on the table. Diversified revenue improves perceived quality.
North Louisiana parks may lack proximity benefits, but strong management and high occupancy can offset regional challenges.
Cost Math: Sample Louisiana Valuations
Let's work through three real-world scenarios to show how the numbers play out.
Scenario 1: 40-Site New Orleans Suburban Park (Well-Run)
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Average site rent: $800/month (mix of 30-amp and 50-amp)
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Occupancy: 85%
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Transient income: $12k/year
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Laundry and dump fees: $8k/year
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Gross Revenue: (40 × $800 × 12 × 0.85) + $12k + $8k = $325.6k
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Utilities: $32k
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Insurance: $18k
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Property tax: $22k
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Maintenance labor: $15k
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Management (third-party): $26k
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Marketing: $6k
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Office and misc: $8k
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Total Operating Expenses: $127k (39% ratio)
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NOI: $325.6k - $127k = $198.6k
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Cap Rate: 9.5% (New Orleans area, good condition)
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Valuation: $198.6k ÷ 0.095 = $2.09M
Scenario 2: 30-Site Gulf Coast Park (Seasonal, Coastal)
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Average site rent: $650/month (mostly 30-amp)
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Occupancy: 72%
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Transient income: $8k/year
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Laundry/dump/store: $6k/year
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Gross Revenue: (30 × $650 × 12 × 0.72) + $8k + $6k = $174.3k
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Utilities: $18k
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Insurance: $24k (includes hurricane coverage)
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Property tax: $16k
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Maintenance labor: $12k
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Management: $14k
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Marketing: $5k
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Office/misc: $4k
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Total Operating Expenses: $93k (53% ratio)
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NOI: $174.3k - $93k = $81.3k
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Cap Rate: 11% (Gulf Coast, seasonal, hurricane zone)
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Valuation: $81.3k ÷ 0.11 = $739k
Scenario 3: 50-Site North Louisiana Park (Budget-Friendly, Growing)
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Average site rent: $550/month (basic hookup)
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Occupancy: 78%
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Transient income: $6k/year
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Laundry/other: $4k/year
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Gross Revenue: (50 × $550 × 12 × 0.78) + $6k + $4k = $233.2k
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Utilities: $22k
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Insurance: $12k (lower coverage, inland)
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Property tax: $14k
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Maintenance labor: $16k
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Management: $16k
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Marketing: $4k
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Office/misc: $3k
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Total Operating Expenses: $87k (37% ratio)
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NOI: $233.2k - $87k = $146.2k
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Cap Rate: 11.5% (North Louisiana, lower demand)
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Valuation: $146.2k ÷ 0.115 = $1.27M
Key takeaway: The same number of sites in different Louisiana regions, with different occupancy and rate structures, produce vastly different valuations. Geography, insurance, and documented occupancy matter enormously.
Louisiana RV Park Value Comparison Table
| Park Type | Region | Gross Revenue | Operating Expenses | NOI | Cap Rate | Estimated Value |
|---|---|---|---|---|---|---|
| 40-site suburban | New Orleans | $325.6k | $127k | $198.6k | 9.5% | $2.09M |
| 30-site beach | Gulf Coast | $174.3k | $93k | $81.3k | 11% | $739k |
| 50-site budget | North Louisiana | $233.2k | $87k | $146.2k | 11.5% | $1.27M |
| 35-site mixed | Cajun Country | $289k | $112k | $177k | 10% | $1.77M |
| 25-site premium | New Orleans | $198k | $72k | $126k | 8.8% | $1.43M |
| 60-site seasonal | Gulf Coast | $267k | $155k | $112k | 12% | $933k |
| 45-site rural | North Louisiana | $198k | $89k | $109k | 12% | $908k |
| 55-site waterfront | Cajun Country | $356k | $151k | $205k | 9.5% | $2.16M |
Frequently Asked Questions
1. What exactly is NOI, and why do buyers care so much about it?
NOI stands for Net Operating Income. It's the profit your park generates from operations—gross revenue minus operating expenses—before you pay any loan payments. Buyers use NOI because it's the standardized way to compare parks across regions. A buyer can take your NOI, apply their required cap rate, and instantly know if the deal works for them. It's the common language of commercial real estate.
2. How do I know if my operating expense number is realistic?
Pull three years of bank and credit card statements, and add up every dollar you actually spent on running the park. That's your real expense total. Many owners forget about seasonal items, repairs in slow months, or professional fees. If you use an accountant, have them verify the numbers from your tax returns. A buyer will absolutely cross-check your stated expenses against your bank records. If the numbers don't match, they'll assume the worst.
3. What cap rate should I use for my Louisiana park?
Use the cap rate that matches your region and property condition. If your park is in the New Orleans area and well-maintained with 80%+ occupancy, use 8.5–9.5%. If it's in a Gulf Coast flood zone with 70% occupancy, use 10–12%. If it's in North Louisiana with basic amenities, use 11–13%. When in doubt, use the midpoint for your region. Buyers won't use a 8% cap on a property that warrants 11%—it signals either naivety or over-optimism about value.
4. Does being in a FEMA flood zone really hurt the value that much?
Yes. FEMA Zone A and AE parks in Louisiana lose 15–25% of value compared to non-flood parks with identical NOI. The reason is twofold: insurance costs jump significantly, and many lenders impose tighter terms or require larger reserves. A buyer factoring in that higher insurance expense will naturally apply a higher cap rate, which means lower valuation. If you're in a flood zone, don't ignore it in your valuation. Buyers won't.
5. How much does increasing occupancy from 70% to 85% improve my park's value?
A 15-point occupancy increase roughly translates to 15% higher revenue (assuming equal rate per site). Since your fixed operating expenses stay relatively flat, NOI jumps roughly 20–25%, which flows directly to value. Using our earlier example, a 40-site park with $800 average rent would gain about $36k in NOI—worth roughly $360k–$450k in additional value at typical cap rates. High occupancy is one of the strongest value drivers.
6. Do capital improvements—new roads, a new office, upgraded amenities—actually increase my park's value?
Improvements that directly increase revenue (50-amp site upgrades, laundry machines, dump station improvements) improve NOI and therefore value. Improvements that improve property condition without increasing revenue (cosmetic fixes, painting, landscaping) make the property more attractive and can support a modest cap rate reduction, but they don't directly increase the valuation formula. A buyer pays for income, not cosmetics. That said, cosmetics matter for first impressions and occupancy, so they're not worthless—just less direct.
7. What does a buyer's due diligence actually involve?
A serious buyer will request three years of tax returns, bank statements, rent rolls, tenant leases, utility bills, insurance policies, property tax records, and recent maintenance invoices. They'll verify occupancy rates independently, inspect every building and site, test utilities, review environmental records, and check flood zone status. They may hire a third-party engineer to assess infrastructure condition. They're looking for any gap between what you've claimed and what actually exists. The more transparent and organized your records, the smoother the process and the stronger your bargaining position.
8. Should I hire a broker or try to sell directly to another operator?
A broker knows the buyer pool, handles marketing, vets buyers, and manages negotiations—saving you enormous time and complexity. A typical commission is 4–6% of sale price. Selling directly saves commission but requires you to market, vet, and negotiate. Direct sales work best if you already know your buyer or have the bandwidth to manage a six-month process. For most owners, a broker adds value by finding the right buyer faster and ensuring you're not leaving money on the table.
9. How long does the valuation and sale process typically take?
A preliminary valuation (like the one Jenna offers) takes 2–4 weeks once you've provided financials. A full appraisal by a third party takes 4–8 weeks. The actual sales process—from listing to closing—typically runs 3–6 months for parks with clean documentation and strong numbers. Distressed parks or those with complex issues can stretch to 9–12 months. Having organized financials and realistic pricing cuts weeks off the timeline.
10. What's the very first step if I want to sell or get a valuation?
Gather three years of complete financial records: tax returns, all bank statements, and recent income/expense summaries. If your records are messy, spend time organizing them now—it will accelerate everything downstream. Next, get an honest assessment of your park's current condition: occupancy rate, deferred maintenance, recent capital improvements, and location strengths/weaknesses. Then reach out for a preliminary valuation. A professional can walk you through the math and identify what, if anything, needs work before listing.
Get a Louisiana RV Park Valuation
If you own an RV park in Louisiana and want to understand what it's actually worth, or explore the possibility of selling, there's no cost and no obligation to get started.
Jenna Reed at jenna@rv-parks.org provides no-cost preliminary valuations for Louisiana park owners. She'll request your financials (tax returns and recent income/expense data), ask a few questions about occupancy and condition, and deliver a realistic valuation within 2–4 weeks—along with an honest assessment of what drives value in your specific market.
If you're interested in selling, Jenna can also connect you with reputable brokers and qualified buyers in the Louisiana market.
Visit /sell to get started, or email Jenna directly with your park details.
